MK1 - PRINCIPLES OF MARKETING

This course is designed to familiarize students with the principles and practices in marketing of goods and ser-vices. It is divided into five parts namely: marketing and the Filipino consumer, products, price and the factors affecting price, place, and promotion of goods and ser-vices.

MK2 - PROFESSIONAL SALESMANSHIP

The course will put selling on a professional basis that takes into account the demands of changing times, advanced technologies, new products and sophisticated buyers.

MK3 - CONSUMER BEHAVIOR

This course involves a study of consumer behavior as a tool for marketing decision. It describes the rationale for studying the consumer behavior outcomes, and the consumer behavior process: the psychological core, the process of making decisions, and the post-decisions evaluation.

MK4 - RETAIL MANAGEMENT

This course provides the students with a comprehensive view of retailing and an application of marketing concepts in a practical retail management environment. We will analyze current multi-channel retail strategies among bricks-and mortars and web-based firms. Retailing is changing today, and the successful business will know how to identify, adapt and plan with the changes, without moving away from its core competencies. We will consider: the development of retail format and its strategy, the analysis of a target market, demographic analysis related to site selection, retail personnel issues and category management, buying, financial analysis and pricing will also be investigated.

MK5 - SERVICES MARKETING MANAGEMENT

This course examines the need for marketing in service industries, develops an understanding of the ways in which service marketing differs from product marketing and improves students understanding of how service characteristics affect the marketing function. Students learn to develop and implement marketing plans for service organizations.

MK6 - PRODUCT MANAGEMENT

The course discusses product management typically deals with all of the end-to-end aspects of a product line including product profitability the role maybe split with closely related functions: product marketing pro-gram management and project management.

MK7 - ADVERTISING AND SALES PROMOTION

This course aims to provide thorough understanding about Advertising and the Real world. It will help students analyze marketing/advertising opportunities and will be able to know the process in creating and advertising plans. This course discusses details about advertising foundation and environment advertising media, and creating advertising. This will introduce students to the richness and variety of the advertising world.

MK8 - DISTRIBUTION MANAGEMENT

The course covers the principles and functions of distribution management, the roles of marketing channels and physical distribution in the marketing system, the cost implications of management decisions involving distribution. The course aims to crystallize student’s understanding of distribution cost analysis through their involvement in exercise and actual projects in the area of distribution management.

MK9 - SALES MANAGEMENT

This course relates to the principles of sales management functions. The subject covers the functions and methods of recruiting, selecting, training, motivating, equipping, compensating, controlling and supervising salesmen. Understanding the nature of the scope of work of an executive responsible for group sales per-sons tasked to promote and sell a particular product; understand and discover new selling techniques in a highly competitive and technologically advanced marketing environment. The student will learn to prepare a sales program for a given product, beginning with the launching stage until the full cycle has been completed, integrating therein his social responsibilities towards consumers and other sectors of the society.

MK10 - DIRECT MARKETING

This course deals with the expanded materials on the internet and other digital media and brand information on E-business (including e-communications, banners and e-mail permission marketing) also includes E-commerce (on-line merchandising and usability and navigation of web sites) and E-services (on-line customer service, live operators, on-line chats) linking with the call centers up to the minute coverage of database marketing, including data mining in database expanded coverage of consumer privacy, issues about new information on customer relationship marketing and tele-services.

MK11 - MARKETING MANAGEMENT

This course aims to provide students with a thorough understanding of the role of marketing management in the society, the economy and the firm. It deals with the marketing strategies of management. Case analyzes are used to encourage creative thinking, decision-making and policy formulation among students.

MK12 - STRATEGIC MARKETING MANAGEMENT

The course introduces students to the process of developing and managing marketing strategy, examining how firms create and sustain customer value – from market analysis and product positioning to communications and channel systems design.

MK13 - E-COMMERCE AND INTERNET MARKETING

This course parallels the study of basic marketing and explores key marketing concepts in the context of today’s digital/internet environment. It fills the gap for those who have found Internet marketing studies, which suffers from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce.

The course will introduce the students to many marketing uses of the Internet. Featured are both discussions of E-Marketing Strategy and practice with Web page authoring skills. Projects range from solving e-marketing problems to interviewing a professional and creating a Website. The student will be exposed to the development or evaluation of a strategic marketing plan for a product mix offering on the Internet and development on evaluation of the company’s e-strategy and website.

MK14 - MARKETING RESEARCH (PART 1)

This course deals with the study of planning, collection and analysis of data relevant to marketing decision-making and communicating the results of this analysis to management.

It further deals with the function which the consumer, customer and public to the marketer through information that is used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance and improve understanding of marketing as a process.

MK15 - INTERNATIONAL MARKETING

This course is intended to familiarize the students with the principles and practices of global marketing. The topics include the scope and challenge on international marketing, the cultural marketing, the cultural environment of global marketing management, and the corporate context of marketing.

MK16 - MARKETING RESEARCH (PART 2)

The course covers basic principles of research as applied to marketing. It acquaints students with different research techniques used in obtaining market information. Emphasizes actual research process and requires students to complete a research project.

MK17 - FRANCHISING

The course introduces franchising as a method of retail business in which the investor/franchisee makes an investment in the form of a franchise fee in exchange for the right to promote goods, services, and/or processes directly to the public. A franchise usually has a recognizable name or trademark. Franchising involves the integration of independent companies at different levels and in different areas of production and distribution. This integration permits more effective sales and advertising.

A. To equip the students with the core competencies of professionals in marketing for them to be responsive to the demands of their profession and the rapidly changing business environment.

B.  To develop the students’ entrepreneurial abilities in order to give them opportunities for self-employment.

C. To enhance the students’ proficiency in the local and international marketing arena by developing a curriculum that is congruent to those prescribed by CHED and the professional marketing certification institutions and associations.

D. To develop the research ability of the students for the growth and the development of the marketing industry.

E. To provide opportunities for students to undergo professional internship/practicum in their field of specialization in order to help them effectively adapt to the real world of business.

F. To hire faculty members who possess the educational qualification, professional experience, classroom teaching ability, computer literacy, and other attributes essential for the successful conduct of the BSBA-Marketing Management program and who embody the essential Recoleto educational qualities of God-centeredness, People and Family Focus and Service-orientation.

G. To provide for the continuing professional development of faculty members.

H. To promote linkages and networking with other schools, professional organizations, and business and industry.

I.  To guide the students to become well rounded Christians for them to develop a service-oriented attitude towards their families, their community, and in the business world.

J.  To inculcate in the students a clear concept of their social responsibilities, namely:

I. The commitment to the pursuit of discipline and excellence in performing their professional work and when engaging in activities for community improvement and national well being.

II. The integration of an attitude of compassion, generosity, justice, fortitude, prudence, perseverance and temperance particularly in the practice of the virtue of charity.

III. The practice of faith, integrity, Marian devotion and teamwork in order to embody a sense of humility in the midst of professional and personal achievement and success.